Why I Refuse To Help You Lose Fat – Even If I Can


“Hello, my name is Ashton Kutcher and I need your help to get shredded”

This has been the standard starting sentence in many of the client requests I’ve gotten lately (well, without the Ashton-part). I guess a lot of you feel ready and want to start preparing yourself for the summer, physique-wise.

You picture yourself walking shirtless on the beach, hear discreet whispers from the bikini-elite and see the head turns in the periphery. However, before asking about my help to get an awesome, bodybuilder-like body, make sure there is something underneath to show off.

Let me break down some facts for you: It takes me no more than a few hours to write you an extremely effective fat loss program. That is not the problem.

The problem however, is that you are not going to look shredded – you are going to look anorectic and no one will think you look hot, and I will be ashamed of myself for embarrassing you on the beach like that. I’m not desperately trying to get new clients at any cost. So before asking me if you can lose fat even if you’re skipping breakfast, realize that you will look like a wimpy little girl and you will have a really hard time increasing your muscle mass if you try to maintain your anorectic look. 

If shit gets out of hand, you might even start to lactate and have menstruations (yes, it has been proven by modern research).  Women just don’t like guys that look like anorectic nine-year-olds.


This guy does not need shredded abs.

On the contrary, guys that are slightly overweight find themselves positively surprised by the changes they get when they do strength training despite thinking they should diet down fist. Not only does a more muscular physique look so much more attractive, but you actually often increase your muscle definition as you gain muscle mass, even if the body weight is increasing and you are not deliberately trying to lose fat.

Unless you are obese and risk health problems, here’s a  “huge” checklist of tasks that you need to complete before you even start considering entering the elite club of the insanely shredded…

  1. Learn the proper way to perform squats, deadlifts, overhead presses, chin-ups, rows and bench presses.
  2. Spend at least 2 years of your training to build a strong foundation using primarily the exercises stated above.

No bringing up lagging body parts, no fancy pumping and toning shit, no shocking/attacking from different angles. You should have one focus, and one focus only – become brutally strong. A strong and powerful foundation will benefit you no matter what physique goals you want to eventually strive for.

Does it seem hard? Well it is, and it also isn’t. If you can follow number 1 and 2 in the checklist above, and stay consistent over a period of time, you can get ready to take your body to new extremes. Truth be told, for a year or two – that might be all you need. You just need to realize that there is a place and time for everything, and if you don’t have a strong and impressive foundation, a shredded version of you will just look absolutely ridiculous and there will be nothing impressive about it

So what’s the next step for you?  Hopefully, you’re already taking action and just reading this on your way to the gym to perform some heavy squats? If not, now is the time to start working, you have no time to lose. Let me know when you’re ready to take your body to new extremes – I’ll be glad to help you out.

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